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On today’s episode of the Craft Industry Alliance podcast, we’re talking about surface pattern design with my guest Elizabeth Silver.

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There are myriad ways you can launch a new product or service. In this session, we'll explore several methods including scarcity marketing, limited editions, limited time availability, sneak peek teasers, gift card hacks, and collaborations.

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Craft fairs can be a great way to showcase your handmade creations and connect with potential customers. However, setting up a successful booth requires careful planning and preparation.

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